Automated versioning
Resizing generated by rules, not rebuilt by hand. On high volume campaigns this is most of the saving.
Most teams cut production costs by 60 to 80% once it’s running.
We build the system, train your designers on it, and stay on call for QA and overflow.
Resizing and versioning engines that run inside your Adobe stack.
Masters engineered for automation, built against your real site specs.
Node based motion workflows. Roughly half the production time on character work.
Agents, skills and brand guardians wired into the tools you already use.
The interface your designers use to run a job themselves.
Your brand rules and workflows written down, so the system outlives whoever built it.
Tutorials and sessions until your designers can build new templates without us.
When a spec or a platform changes, we update the templates.
A second set of expert eyes on critical output.
Extra hands when campaign volume spikes, instead of a standing retainer.
The world’s best brands are bringing creative in house. Not because agencies stopped being useful, but because every campaign now needs hundreds of versions across DOOH, social and retail media.
Paying agency rates for resizing is no longer defensible.
We spent thirteen years inside that problem, delivering creative automation and high craft work for some of Australia’s largest brands. We watched good in house teams drown in adaptation while the work that builds brands sat waiting.
Four separate savings, stacked. Which ones matter most depends on how your studio runs today.
Resizing generated by rules, not rebuilt by hand. On high volume campaigns this is most of the saving.
Motion and static templates that delivered 25 to 50% efficiencies at enterprise scale, before automation was switched on.
Your team runs the engine. No agency margin on volume work, no handoffs, no waiting in someone else's queue.
Specialist support only when campaigns spike, instead of paying for capacity you don't use.
The range is wide because studios differ. We model yours against your real specs in the first conversation.
years of creative automation and high craft delivery
template variations delivered for Australia's biggest brands
cost efficiencies at large corporates automating motion
time saved versioning rules based assets at volume
Three things are happening at once. Together they change what a marketing team is for.
Work that used to be billed by the hour is becoming a process that runs itself.
Making more versions is no longer the constraint. Volume stops being the bottleneck.
Agents take a brief, run the steps, check the output and hand it on.
What stays scarce is judgement, taste, and the quality of the instruction given to the system.
That is the argument for building this inside your own team. The scarce part was never the resizing. It was the people who know what good looks like.
Four levels of automation. Most teams get their fastest payback at level three, not level four.
Trigger based asset builder: right copy, right creative, per segment and channel.
Prebuilt static and motion templates matched to the media plan. Designers version at speed.
Pre-set rules run every version. A designer QAs and approves.
Resizing agents and AI workflows inside your stack. A choice for later, not a starting point.
We would rather prove one workflow than sell you four.
Weeks, not months. Every stage ends with something you can measure.
One workflow, a handful of templates, built against your real specs.
Side by side QA with your team. Savings you can measure, not model.
More templates, more channels, agents where they earn their place.
Training, playbooks and tutorials, until your studio runs it without us.
Human at the start, human at the end, automation in the middle. That is the whole design principle.
So the master gets checked before it becomes three hundred placements. A brand guardian agent reviews every output against your rules.
Every line scored against your voice and copy guidelines.
Logos, text and key art inside every placement's safe area.
Colour, type and lock-ups used right, on every size.
Eight weighted agents, tuned to your objective and category.
Powered by Upshot, our creative effectiveness engine. Standalone, or wired into your workflow.
A reliable partner for over ten years. Incredible with craft, fast to respond, and always finding solutions, delivering high quality work year after year. Not just a trusted supplier, but an extension of our team.Head of Marketing CapabilityAustralia's flagship airline
They have consistently impressed us with their craft, speed and future focused approach, blending creativity with cutting edge technology. Their ability to deliver at pace keeps us at the forefront of innovation.Chief Marketing OfficerA big four supermarket group
Most versioning is rules based placement of creative, not generation of it. Automation is cheaper, more predictable, and far easier to get through security review.
Every pixel comes from your master assets and your brand rules. GenAI stays an option, never a dependency.
Delivered inside Adobe. New tools only where they pass your technology team's vetting.
Render locally on your designers' hardware. Nothing has to leave the building.
Magic Trik handles the work that makes sense to bring in house: high volume, rules based, repeatable. The complex, high risk, high craft work stays with our sister agency SLIK, which does the hard stuff that can’t be automated.
Best of human, best of machine. Use one, or use both.
Bring your volumes and your media plan. We will model the saving against your real specs, and tell you if it isn’t worth doing.
Tell us how your studio runs today. We’ll come back within one business day.