We build
creative studios
inside your
business.

Humans, workflows & tools

Build your studio See how it works

The volume
exploded.

AI has changed the economics of production. The same budget now demands 100+ variations of a master, options to personalise, localise, create more fit for channel, fight creative wear out. A smaller team can now handle this volume. And this is where we come in.

SLIK is a high quality agency that delivers more than 100+ campaigns each year with some of Australia’s largest brands, such as Qantas and Everyday Rewards. And under Magictrik we now help brands to deliver that volume in-house.

Creative studios, workflows and tools. Built around you.

Here’s what we can help with:

  • Transformation &
    Op model design

    A senior team shaped around the work - not an off-the-shelf agency roster.

  • Commercial
    modelling

    Clear workflows, roles and guardrails that remove friction from every brief.

  • Tooling audits

    Studio-ready tools your designers actually want to use.

  • Agentic
    workflows

    Bespoke agents, skills and brand guardians, wired into your stack.

  • Creative automation

    Resizing and versioning engines that run inside your preferred creative tools.

  • AI animation

    Node-based motion workflows that cut production time by 25-50%

  • Template set-up

    Master templates engineered for automation, versioned to your real specs.

  • AI-ready skills
    & memory

    We help you build your owned skills, memory and context layers to drive compound learning.

  • Training

    Upskilling, tutorials and on call support for your designers.

Quick wins first.
Then you own it.

Start where the pressure is highest. Prove the model. Scale what works.

  1. Find the
    friction

    We identify where volume, cost or speed is hurting most.

  2. Build the right
    model

    We shape the team, workflow and tools around your reality.

  3. Embed and
    evolve

    We prove value quickly, transfer knowledge and keep improving.

In your house.
Not ours.

We’re for marketers and creatives, by marketers and creatives. No disconnected consultants, but instead hands-on agency builders who know exactly how to deliver quality at volume and speed.

Marketing is
moving from
making to
directing.

We believe that the human and machine economy can co-exist wonderfully by combining the best of human and best of machine. We believe in beauty, art and human taste. We will never compromise on this.

Your partners on the journey

Cooper LaPlanche

Cooper brings more than two decades of experience across global design and advertising agencies including DDB, Saatchi & Saatchi, M&C Saatchi, and Leo Burnett, before co-founding SLIK in Sydney in 2012. With a background spanning design, animation, and development, he has spent 13 years leading creative and development teams, crafting beautifully detailed digital storytelling experiences.

Cooper works at the forefront of Agentic and AI, bridging creative AI workflows with strong craft and storytelling to build bespoke experiences that bring brands to life. He believes in long-term client relationships built on trust, passion, and results. A philosophy that has shaped SLIK into the award-winning agency it is today.

Kyle Bennett

Kyle Bennett is a highly skilled technologist and business leader with over 20 years of experience delivering major technology consulting and development solutions to top brands around the world. As Co-Founder and Head of Technology at SLIK, he drives innovation for the agency and their clients.

Passionate about technology and culture, Kyle is currently studying at Vertex School, deepening his craft in game development, and has completed training in agentic game development with Epic Games. His passion for AI and gaming sits at the centre of his work, where he explores how emerging technologies can reshape creative and interactive experiences.

His expertise and innovative mindset make him a pivotal force in SLIK's technological advancements and creative delivery.

Kim Verbrugghe

15+ years of experience in integrated agencies leading strategy and transformation across creative comms, digital, CX and innovation. Kim also did a 3 year stint at BCG Digital Ventures as GM, leading Business strategy & Innovation across government in Australia and private sector in Australia and SEA.

Featured on The Project as a guest speaker and a regular thought leader in advertising, CX and shopper psychology. Kim co-founded the Behavioural Design Unit at BCG, and brings a combination of science and creativity to every marketing and business problem.

Her expertise in innovation, service design and marketing strategy allows us to help brands reinvent how they deliver effective work inside their own business.

Alex Schieder

15+ years of advertising experience under his belt. His talent for creating unique and unforgettable design and communication has led him to become an award-winning Creative Director and partner at SLIK.

With originality, strategy and craft at the heart of his beliefs, Alex has enjoyed an illustrious career helping brands such as Qantas Loyalty, Everyday Rewards, Telstra, NSW Government, Northern Territory Government.

His expertise in driving craft at volume is at the heart of what we're creating with Magictrik. Using the best of the tools, without compromising on taste.

Ready to bring the magic
in-house?

Start a conversation

Or email hello@slik.com.au